• Visitor Economy and Tourism

To ensure that Gloucestershire is a vibrant, year-round destination for tourists of all ages and from all locations. To ensure a joined-up thinking approach to every area of the county, to share best practice to generate a holistic approach to building the visitor economy.

  • To ensure that each and every part of the county is represented on the group, and that all appropriate measures are being taken to ensure they are being promoted as tourist destinations according to their offering.
  • Work with Local Authorities and other organisations to deliver the county-wide Tourism Strategy, identifying the county’s challenges, and opportunities for visitor economy growth.
  • Identify and coordinate appropriate funding opportunities as they arise and facilitate bids as appropriate.
  • To work with tourism bodies to ensure opportunities for showcasing what Gloucestershire has to offer, is promoted effectively both at home and abroad.


Chair: Rebecca Clay - Forest of Dean & Wye Valley Tourism Limited
GFirst LEP Board Member: Deborah Potts - The Music Works

Andy Parsons - Cotswold National Landscape
Matthew Lee / Will Foster - Cotswold Canals Trust
Michael Studden - Cotswold Edge and Severn Vale Tourism Network
Chris Jackson / Sally Graff - Cotswolds & West Oxfordshire Tourism
Helen O'Kane - Forest of Dean and Wye Valley Tourism
Jack Fayter / Zoe Larder - Gloucester City Council
Richard Wakeford - Gloucestershire Market Towns Forum
Helen Mole / Tara Sanchez - Marketing Cheltenham
Amy Helliwell / Amy Beckett - Stroud District Council
Andy Sanders - Tewkesbury Borough Council
Dr Alan Marvell - University of Gloucestershire
Steve Gardner-Collins / Hannah McDonnell - Visit Gloucestershire

Local Visitor Economy Partnerships (LVEPs) have taken over the strategic focus of the Visitor Economy and Tourism Group, subsequently, the group has been stood down.

If you’d like to help us in strengthening the economy of Gloucestershire, please get in touch, we’d love to hear from you.

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