Social media experiences in pandemic times
The Hub Mentors ‘Moving your Business Online’ series comes to end next Tuesday 19 May, as they are holding the last webinar of the series. On this occasion, they will speak about digital marketing and, specifically, about how social media can be an instrumental tool to keep contact with your customer base in these changeable times; or even to increase it.
15 May 2020
The dramatic impact on physical sales caused by the COVID-19 pandemic and its consequences in the form of lockdown measures have led many companies to a swift change in the ways they were traditionally operating, including the way they reach, attract and interact with their clients.
During these times of confinement and isolation, it’s more important than ever to stay top-of-mind with clients and prospects, reminding them about their previous shopping experiences with us, the differential factors that make our business stand out from the crowd, the aspirational elements of our brand, our unbeatable customer service, etc.
Only by doing this, we will be in the best position to successfully resume our relationship with customers once the lockdown measures are, at least partially, lifted.
We can also take this opportunity to reflect on our approach to both current and prospective clients, and implement digital marketing tools to reach a wider audience, including Search Engine Optimisation (SEO), email marketing, content creation… and social media, which will be the focus of this panel session.
Tuesday 19 May at 11 AM.
- Sophie Scarrott, CEO of Keith Scarrott Shoes.
Sophie has been at the helm of the family-owned Cheltenham-based Keith Scarrott Shoes for more than a decade. One of her missions is ensuring that the business founding ethos for creativity, style and high standards are relevant to today’s current tastes and trends.
She will explain the social media strategy Keith Scarrott Shoes has implemented during the past weeks to stay connected with its customers while at the same time celebrating the 45th anniversary of the business.
- Emerson Osmand, Co-Founder and CSO at Maybe*.
Emerson has been working at the forefront of social media since 2003. Whilst working for the Universities and Colleges Admission Service (UCAS) he conceived and delivered the first UK student only focused social network for university applicants.
Following this, Emerson has worked as an independent advisor to a number of high profile social technology startups and was the founding investor in the multi award winning now stock market listed media agency The Social Chain.
- Caroline McShane, founder of Social Honeycomb.
Caroline is an experienced sales and marketing specialists, with a 20 years career behind her. Over the last 10 years, she has developed a love and passion for social media by delivering a variety of successful campaigns. She set up Social Honeycomb as she felt that many businesses are still using social media in a one dimensional way in their marketing strategies.
Social Honeycomb works with SMEs, predominantly within the sports, health and wellbeing sectors, helping them develop their own social media strategies. The company also offers training services, aiming to transform strategies into action plans, and platform management services.
Register free here.
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